XIM University’s symposium enlightens media aspirants

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By Purushottam Nayak

Bhubaneswar: Xavier Institute of Management (XIM) University’s media symposium `Extraordinaire 2021’ was a great learning opportunity for media aspirants, students, teachers and practitioners.

It was to bring together, media professionals, academics and students to deliberate on the topic ‘exploring media opportunities amidst the pandemic.’

Students were encouraged to be a part of interactive sessions.

The critically engaging session helped participants to gain a new perspective across all the fields,” said V. Vijay Kumar, dean of School of Communications, XIM University, Odisha, eastern India.

The School of Communications on September 18 organized the virtual annual media symposium.

“The symposium was an enriching experience for existing and aspiring media students. They had an opportunity to connect and interact with eminent media professionals from diverse communication fields,” he said.

As many as 162 students from different colleges and institutes across the country participated in the event.

“There is a change in the business environment due to the pandemic,” said Rana Mathew, head of Brand Support and Communications, MRF India, one of the guest speakers.

“Media practitioners are to adapt to the transformation following the nationwide lockdown for COVID-19,” stated Sangeetha Sampath, Group Creative Head Communications, Ogilvy Group, another speaker.

“A shift to virtual experience from physical has changed the media landscape,” she added.

Students have to create independent digital content and find ways to face the upcoming sustainable trends in the entertainment sector, stressed speaker Archita Kashyap, Communication Consultant-Yash Raj Films, Entertainment Journalist and Blogger.

“There is a change on creating films before amid the pandemic,” said Baudhhayan Mukherji, filmmaker and producer of Little Lamb Films.

According to him, many changes have taken place from shooting on the spot, getting instant reactions and rectifications to directing and editing virtually.  

Jesuit Father S. Antony Raj, the deputy registrar of XIM University inaugurated the symposium and highlighted the greater role of social media during the pandemic.

Through this webinar, participants got an opportunity to get valuable insights from eminent speakers.

They gained knowledge on-brand communications, advertising, journalism and filmmaking, said Sugyan Sagar, a mass communication student. 

“It was a great privilege for me to interact with media industry stalwarts continues,” he added.

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